PRIVACY POLICY

Welcome to the Privacy Policy for MiN NEW YORK’s website, www.MiN.com (hereinafter “Website”). This Privacy Policy explains how MiN NEW YORK (“we,” “our,” “us,” or “MiN”) collects, uses, protects, and shares personal information (“Personal Data”) provided through our Website. Personal Data refers to any information relating to an identified or identifiable individual. Please read this policy carefully to understand our practices and your rights.

1. Our Commitment to Privacy

We respect your right to privacy and aim to limit the collection and use of your Personal Data to what is necessary for providing our products and services. We process your Personal Data only when required for specific purposes, such as fulfilling orders or improving our Website, and avoid processing when anonymous or aggregated data (e.g., for analytics or marketing research) can suffice.

2. Data Controller

MiN NEW YORK, is the controller of your Personal Data for the purposes of this Privacy Policy. We are responsible for ensuring your Personal Data is processed in compliance with applicable laws. To update your Personal Data or report inaccuracies, contact us at [email protected]. Providing inaccurate Personal Data may result in suspension or interruption of services, without prejudice to any legal actions.

3. Applicable Law

Your Personal Data is processed in accordance with applicable U.S. federal and state laws, including the California Consumer Privacy Act (CCPA) for California residents, and other relevant regulations. If you are located outside the U.S., additional laws, such as the EU General Data Protection Regulation (GDPR), may apply depending on your jurisdiction. We comply with these laws to protect your Personal Data.

4. Information We Collect

We collect the following types of Personal Data:

• Personal Identifiers: Name, email address, mailing address, phone number, and payment information (e.g., credit card number, expiration date).
• Browsing Data: IP address, browser type, device information, and browsing behavior on our Website.
• Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar technologies to enhance user experience, analyze usage, and deliver personalized content (see our Cookie Policy).
• Voluntarily Provided Information: Information you provide when contacting us, subscribing to newsletters, entering promotions, or completing surveys.

5. Purposes of Processing and Legal Basis

We process your Personal Data for the following purposes, based on the corresponding legal grounds:

• Online Sales: To process and fulfill orders, including shipping, payment processing, and customer service. This is necessary to perform our contract with you.
• Marketing Purposes: With your consent (where required), we may send promotional emails, newsletters, or updates about products, events, or special offers. If permitted by law (e.g., for prior customers under certain conditions), we may use your contact information for marketing without consent. You can opt out at any time via the “unsubscribe” link in emails or by emailing [email protected]. We may also use your data to create lookalike audiences on third-party platforms (e.g., Google, Meta) for targeted advertising, based on your consent via our cookie management tool.
• Website Improvement: To analyze Website usage, improve functionality, and enhance user experience through anonymized analytics and performance data.
• Security and Fraud Prevention: To detect and prevent fraudulent activity, such as payment fraud, identity theft, or account hacking, using data like IP addresses, device information, and transaction patterns.
• Legal Compliance: To comply with applicable laws, respond to lawful requests from authorities, or protect our rights, property, or safety.
• Promotions: To administer sweepstakes, contests, or promotions, which may involve sharing your data with co-sponsors or service providers, as outlined in the promotion’s rules.

6. Mandatory vs. Optional Data Disclosure

Providing certain Personal Data (e.g., name, address, payment details) is necessary to process orders, provide services, or comply with legal obligations. These fields are marked with an asterisk (*) on our Website. Failure to provide mandatory data may prevent us from processing your order or providing services. Providing additional data (e.g., for marketing or surveys) is optional and does not affect your ability to use the Website or purchase products.

7. Information Sharing

We do not sell, trade, or disclose your Personal Data to third parties without your consent, except in the following cases:

• Service Providers: We share data with trusted third parties (e.g., payment processors, shipping companies, analytics providers) to facilitate our services. These providers are contractually obligated to protect your data and use it only for specified purposes.
• Fraud Detection: We share data with fraud detection services to analyze transaction patterns and prevent misuse, such as unauthorized credit card use.
• Legal Requirements: We may disclose data if required by law, court order, or to protect our rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred, with notice provided as required by law.
• Third-Party Marketing Partners: With your consent, we may share limited data (e.g., hashed email addresses) with advertising platforms to deliver targeted ads or create lookalike audiences.

8. Data Security

We use Secure Sockets Layer (SSL) encryption to protect sensitive information, such as payment details, during transmission, indicated by “https” URLs. We also implement technical and organizational measures to safeguard your data. However, no internet transmission is 100% secure, and we cannot guarantee absolute security. We recommend using updated antivirus software and secure internet connections to further protect your data.

9. Data Retention

We retain Personal Data only as long as necessary for the purposes outlined in this policy or as required by law. For example:

• Order-related data is retained for 7 years to comply with tax and accounting regulations.
• Marketing data is retained until you withdraw consent or opt out.
• Analytics data is retained in anonymized form for up to 2 years.

When Personal Data is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

If you are located outside the U.S., your Personal Data may be transferred to and processed in the U.S. or other countries where our service providers operate. We ensure appropriate safeguards, such as Standard Contractual Clauses, to protect your data in compliance with applicable laws (e.g., GDPR for EU residents).

11. Children’s Privacy

Our Website is not intended for individuals under 16 years of age. We do not knowingly collect Personal Data from children. If you believe we have collected such data, contact us at [email protected].

12. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your Personal Data:

• Access: Request a copy of the Personal Data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your Personal Data, subject to legal obligations.
• Opt-Out: Opt out of marketing communications or the sale/sharing of your data (if applicable) by clicking the “unsubscribe” link in emails or emailing [email protected].
• Restrict Processing: Request restrictions on how we process your data.
• Data Portability: Request a copy of your data in a structured, machine-readable format.
• Non-Discrimination: Exercise your rights without discrimination (e.g., denial of services or price changes).
• Lodge a Complaint: File a complaint with a supervisory authority (e.g., California Privacy Protection Agency for CCPA or a European data protection authority for GDPR).

To exercise these rights, contact us at [email protected]. We will respond within the timeframes required by law (e.g., 45 days for CCPA, 30 days for GDPR).

13. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze traffic, and deliver personalized content. For details, see our Cookie Policy. You can manage cookie preferences via our cookie consent tool or your browser settings.

14. Policy Changes

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with an updated “Last Revised” date. Significant changes will be communicated via email or a prominent notice on our Website. Continued use of the Website after changes constitutes acceptance of the revised policy.

Last Updated: July 21, 2025